What is Figma?
Figma is a design application built specifically for website and app interfaces. Unlike traditional design software, it requires no installation: it runs in an ordinary web browser. Files live in the cloud (on remote servers), so a design opens from any computer and the classic "send me the latest file" problem simply disappears.
Figma's defining feature is real-time collaboration: a designer, a project manager, and a client can view the same file simultaneously, see each other's cursors, and leave comments (essentially Google Docs for design). When it launched in 2016 this was novel, and it quickly propelled Figma past rivals like Adobe XD and Sketch.
Beyond static design, Figma supports prototypes (clickable, interactive mockups that behave like a real site): you can press buttons and move between pages before a single line of code exists. Its Dev Mode gives developers exact measurements, colors, and fonts as ready-to-use code values, smoothing the handoff from design to development.
Figma is a commercial product with a generous free tier that covers personal use and small projects. In 2022 Adobe agreed to acquire Figma for 20 billion dollars, but competition concerns from EU and UK regulators led both companies to abandon the deal in December 2023, leaving Figma independent.
What it means for your business
For a business owner commissioning a website, Figma means you see and approve exactly how your site will look before any code is written. Changes happen at the design stage, where they are cheap and fast, rather than in code, where they are expensive. You review everything through a simple link in your browser: no software to install.
How SaytPro uses it
SaytPro starts every project with a Figma design: page mockups are prepared first, and the client reviews them via a shared link, leaving comments directly on the design. Once approved, the team uses Dev Mode to pull exact sizes and colors into Next.js and Tailwind CSS code. This workflow keeps the finished site faithful to the approved design.


