SSL Certificate (HTTPS)
A security certificate that encrypts the connection between a website and a visitor's browser; it's what creates the padlock icon in the address bar.
An SSL (Secure Sockets Layer) certificate is a digital certificate that encrypts data (passwords, bank cards, personal information) transmitted between a website and a user's browser. When SSL is active, the site URL starts with https:// instead of http://.
Google has counted HTTPS as a ranking factor since 2014. Sites without SSL are shown with a 'Not Secure' warning in Chrome - which immediately drives away 85% of visitors.
SSL certificates come in three categories: Domain Validation (DV) - cheap, fast, for general sites; Organization Validation (OV) - for business sites; Extended Validation (EV) - for banks and large corporations. Let's Encrypt provides a free DV certificate.
Why does it matter?
A site without SSL looks untrustworthy, ranks lower on Google, and drives visitors away. SSL is the minimum standard in modern web.
How does SaytPro help?
SaytPro installs, configures, and monitors the renewal of SSL certificates on every site - at no extra charge.
Frequently asked questions
Is it possible to get SSL for free?↓
Yes. Let's Encrypt provides a completely free DV SSL certificate. SaytPro installs this certificate on all sites.
Can a site work without SSL?↓
Technically yes, but it's not recommended. Google penalizes it, Chrome shows a warning, and payment gateways require SSL for e-commerce.
Does an SSL certificate expire?↓
Yes. Standard SSL is valid for 1 year, Let's Encrypt for 90 days. SaytPro sets up auto-renewal.
Related terms
SaytPro installs, configures, and monitors the renewal of SSL certificates on every site - at no extra charge.
Get a free consultation ↗