Web Glossary

We explain digital marketing and web technology terms in simple, easy-to-understand language.

Landing Page

A single-purpose web page designed to convert visitors into customers through one clear call to action.

The set of techniques applied to make a website rank higher in search engines like Google without paying for ads.

Software that allows managing website content (text, images, blog posts) without any programming knowledge.

The digital form of commerce where products and services are bought and sold over the internet.

The measure of how fast a web page loads in a browser; a direct Google ranking factor.

A website's internet address - the text typed in the browser's address bar, such as saytpro.az.

The server service where a website's files and data are stored to make them accessible over the internet.

A security certificate that encrypts the connection between a website and a visitor's browser; it's what creates the padlock icon in the address bar.

UI is the visual design of a site; UX is how the user feels using it and how easy it is to navigate.

A program that automatically responds to visitor questions on a website and guides them through the conversion process.