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Glossary

Web terms
in plain language

SEO, hosting, CMS, landing pages and more, explained without the jargon. Every term has a short definition, a fuller explanation and answers to common questions.

ChatbotA program that automatically answers visitors' questions on a website or in a messenger and guides them to the next step.

CMS (Content Management System)Software that lets you manage a website's content (text, images, blog posts, products) without any programming knowledge.

Domain (domain name)A website's internet address: the name typed into the browser's address bar, such as saytpro.az.

E-commerce (online store)The form of trade in which products and services are bought and sold over the internet.

Hosting (web hosting)The server service where a website's files and database are stored and served over the internet.

Landing pageA single-purpose web page built to lead a visitor to one specific action: an enquiry, a call or a purchase.

PageSpeed (website speed)A measure of how fast a web page loads in a browser; one of the signals Google takes into account in search.

SEO (Search Engine Optimization)The work that helps a website rank higher in search engines like Google without paying for ads.

SSL certificate (HTTPS)A security certificate that encrypts the connection between a website and a visitor's browser; it is why the padlock appears in the address bar.

UI/UX designUI is how a site looks; UX is how easy it is to use and how the user feels while using it.