Campaign and event website development

A campaign website is the website your Google or Instagram ads point to, and it runs until the promotion or event is over: visitors read the terms, register or message you on WhatsApp. SaytPro builds these pages in Baku with the same technology and at the same price as a landing page: prices start from 800 ₼ and include first-year VPS hosting, an SSL certificate and company email. To compare it with other types of websites, see the website prices page; if you are ready, the website order page explains how ordering works.

A campaign website is needed most often in three cases. First, when an ad leads to the home page of your main website, visitors have to look for the offer in the menu, while on a separate page the offer, the terms and the button are on the first screen. Second, when event registration is handled in Instagram DMs, names and numbers get lost in the chats, while with a separate form every participant fills in the same fields and the list is collected in one place. Third, in seasonal periods such as Novruz, the Ramadan holiday or the new school year, a discount or an enrolment announcement needs its own short-term page. In all three cases, the event website or promo website runs until the campaign ends and lets you measure results separately from your main website.

What does a standard campaign website include? The page is put together from sections: a one-sentence explanation of the offer, date and venue, the programme or terms, speakers or product cards, a photo gallery, a Google map and frequently asked questions; we choose together during the brief which sections you need. The registration form collects name, phone and email, every submission arrives in your company email right away and is stored as a list in the admin panel, so the page works as an event registration website. A countdown showing the time left until the event, a sticky WhatsApp button and a call button are always visible on mobile screens. Google Analytics 4 and Search Console are connected from day one, and the UTM parameters in your ad links are tracked, so you can see how many registrations each ad brought in. On-page SEO basics, that is, metadata, schema and a sitemap, are included in every website. The website can be built in AZ, EN, RU and TR, and each additional language is priced separately.

Work starts with a brief: we pin down the offer, the date, the target audience and the ad channels in writing, then come design and copy, followed by development on Next.js and testing on phones. Like a landing page, a simple campaign website is usually ready in 3-5 business days; extras such as additional registration form fields, a multilingual version and online payment can change the timeline and are stated in the written offer. Payment follows the 50/50 rule: half when work starts, half at handover. Interest-free instalments for up to 6 months within your card limit are also available with BirKart, BolKart and TamKart through Epoint. After handover you get 2 months of support and warranty and training on the admin panel; you update the text and images yourself, and the code and the GitHub repository are handed over to you. When the campaign is over, the page can be switched off, reopened for the next offer or redirected to your main website. After the first year, hosting costs 140 ₼ a year.

This service is a variant of the Landing page service and belongs to the Website development group. The difference is in the goal: a landing page sells one service or product on an ongoing basis and runs unchanged for months, while a landing page for a campaign is tied to the date of a promotion or event, with the registration form and countdown at its core. If you have a main website, the campaign website runs next to it at a separate address or on a subdomain. If you don't have a main website yet, the campaign website becomes the first page your ad traffic is sent to and is later expanded with other services from the same group.

Who it is for

For businesses running ad campaigns: if you set aside a budget for Google or Meta ads on a specific offer, the traffic should go to a single-offer page, not to the menu of your main website.

For event organisers: you are holding a conference, a training session, a master class or an opening and want to collect participants' names, phone numbers and emails in one form.

For local businesses with seasonal offers: a restaurant website is complemented by a campaign page to announce its holiday menu, a gym website its summer membership and an education centre website its enrolment period, separately from the main website and for a short time.

For companies launching a new product or opening a branch: if there is no main website yet or it is outdated, a campaign website is a quick start that handles ad traffic from day one.

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