Corporate Website vs Landing Page: Which Is Right for Your Business?
For someone who wants to order a website, the first difficulty is not the price but the choice. On one side there is a multi-page corporate website, on the other a single landing page. Both are called "a website" and both open in a browser, but they do different jobs and cost different money. At SaytPro a landing page starts at 800 ₼ and a corporate website at 1,300 ₼. In this article we go through the criteria one by one, so that you can decide for yourself which one you need.
What is a landing page and what is a corporate website
A landing page is a single page built for one goal. It is read from top to bottom, has no menu or a minimal one, and offers only one action: fill in the form, call, order. Nothing is placed there that could distract the visitor. That is where the name comes from: the person arriving from an ad "lands" and makes a decision.
A corporate website is the company's digital office. It has a home page, services, about, portfolio, blog and contact sections. Here the visitor browses, reads, compares and then decides. The job of a corporate site is not to sell once but to build trust over months and years.
An easy way to remember the difference: a landing page answers one question, a corporate site answers dozens.
Five criteria that make the choice
There is no answer to "which one is better", because they are not competitors. The right question is: what job will the site do? Answer the five criteria below and the choice makes itself.
1. Goal
Do you want one specific action (a sign-up, an order, a call), or do you need to present the company as a whole? If there is one action, a landing page. If you need to present the company, a corporate site. For example, "collecting enquiries for a summer sale" is a job for a landing page, while "letting people know what our company does" is a job for a corporate site.
2. Number of pages
Write it down on paper: which sections should the site have? If the answer is 1-2 sections, a landing page is enough. If it comes to 5-10 sections, it is a corporate site. This is one of the factors that directly changes the price, because every page needs its own design, text and code.
3. Budget
A landing page starts at 800 ₼ and a corporate website at 1,300 ₼. Both prices include 1 year of VPS hosting and an SSL certificate. From the second year, hosting is 140 ₼ a year. If your budget is tight, a strong landing page is a smarter move than a small corporate site: doing a few pages well brings more results than doing many pages poorly.
4. Timeline
A landing page has fewer sections, so it is ready sooner. If your ad campaign starts soon, this difference is decisive. A corporate site needs more text, more images and more sections to agree on, so the preparation stage takes longer. Most of the time goes not into writing code but into collecting the content.
5. Measurement
How will you measure the result? On a landing page measurement is simple: how many people came in and how many filled in the form. There is one number, and it compares directly with your ad spend. On a corporate site measurement is broader: which page is read, which words bring people from search, which service page brings calls. If you spend money on ads and want to account for every manat, a landing page gives you clearer measurement.
Comparison table
| Criterion | Landing page | Corporate website |
|---|---|---|
| Starting price | From 800 ₼ | From 1,300 ₼ |
| Number of pages | 1 page, divided into sections | 5-10 pages or more |
| Main goal | One action: form, call, order | Trust, presentation, information |
| Menu and navigation | None or minimal | Full menu, subsections |
| Search engines | Narrow: 1-2 queries | Broad: dozens of queries, a blog |
| Working with ads | Built for ads | Works, but attention gets scattered |
| Lifespan | The length of a campaign | Years, with updates |
| When it is not enough | Many services, many questions | When one product has to be sold fast |
Four typical cases, four different answers
A newly opened café: landing page
A café's visitor looks for three things: the menu, the address and the opening hours. You don't need ten pages for that. One page with good photos, a map, a call button and a booking form does the job. For a business like this, a separate mobile app is usually premature too. When the café grows, opens a branch or starts taking corporate orders, it can move to a corporate site. At the start, an 800 ₼ landing page is far more useful than a half-finished corporate site at 1,300 ₼.
A law firm: corporate website
Someone choosing a lawyer is anxious and looking for trust. They want to read about the lawyer's education, practice areas and past cases. On top of that, people in the legal field search with very specific questions: "termination of an employment contract", "inheritance documents", "company registration". Each such question means a separate page or blog post. A single page can't cover all of them. Here a corporate site is a must.
An ad campaign: landing page
If you sell a specific product or offer through Google and social media ads, sending the person from the ad to your home page is money lost. They will look for the offer they saw in the ad, fail to find it and leave. That is the whole point of a landing page: the promise in the ad and the promise on the page are the same, and the road between them is short. In this case, even if you already have a corporate site, it is right to build a separate landing page for the campaign.
A manufacturer: corporate website
A manufacturer's customer is another company, and the decision is not made by one person. They want to see the product catalogue, technical specifications, production capacity, certificates and past partners. Sometimes documents need to be downloadable, sometimes pages need several languages. That much information doesn't fit on one page. Besides, for a manufacturer the website is not a sales tool but a first document of trust before entering negotiations.
Where the price difference comes from
The difference between 800 ₼ and 1,300 ₼ is not just "a corporate site is more expensive". Concrete things create it: the number of pages, the number of languages, whether the design comes from a ready template or is made from scratch, integrations (a payment gateway, a CRM, a warehouse system) and who writes the texts. A corporate site in five languages that takes payments and a three-section presentation site don't need the same hours of work.
That is why an exact figure can only be given once these questions are answered. Starting prices are on the website prices page, and the exact price is set out in a written offer based on your answers.
The three most common mistakes
- Leaving a big site half-finished. A ten-page site is ordered, the text for three pages gets written and the rest is left for "later". A half-finished corporate site makes a weaker impression than a good landing page.
- Sending ads to the home page. Not making a separate page for a campaign wastes part of the ad budget.
- Expecting long-term search results from a landing page. One page can show up for one or two queries, not for dozens. If you want a steady flow of enquiries from search, you need a multi-page structure and SEO work.
You can use both together
The model that works best in practice is this: a corporate website as the main platform, and a separate landing page for each campaign. The corporate site brings a steady flow of enquiries from search and keeps up trust, while the landing pages take in ad traffic for specific offers. Use them together, not one instead of the other. But you don't have to build both from day one: look at which job matters more today and start there.
Frequently asked questions
Can I start with a landing page and move to a corporate site later?
Yes, that is a common path. The landing page's design and texts are kept, and new pages are added on top. Keep in mind, though, that this is the same work as building a corporate site from scratch; part of it is simply ready.
Does a landing page also come with a domain and hosting?
Yes. The price of both services includes 1 year of VPS hosting and an SSL certificate. From the second year, hosting is 140 ₼ a year. The domain is not included: it is registered in your company's name.
Does a landing page show up in search engines?
It does, but within narrow limits. One page can compete for one or two main queries. If you want to show up for dozens of different queries, you need a separate page for each query, and that means a corporate site.
After how many pages does a site count as "corporate"?
There is no official line, but in practice a corporate structure is needed once there are five or more independent pages (services, about, portfolio, blog, contact). If it comes to two or three sections, a landing page is enough.
What happens if changes are needed after handover?
After handover there are 2 months of formal warranty and technical support. The scope of support is written into the contract in advance.
How does payment work?
50 percent of the payment is made when work starts, and the remaining 50 percent on handover.
Next step
If you have answered the five criteria above and the choice is clear, you can see the starting price of your option right away on the website prices page. If you are still unsure, write to us for a free consultation: we will listen to your business and tell you which structure suits you, with no obligation to order. You can see our earlier work in the portfolio.
